© TSUFIT 2007
Did you capture the American Idol finals last year between Taylor Hicks and Catherine What’s Her Name? Who won? The one with the very best voice? Or the one with the most personality?
So lots of entrepreneurs squander their time and money bragging about being the finest. “We offer the finest doohickeys …” “We offer the finest consumer service …” ‘
It’s dopey to extol being the best! Why? ‘Cause
1. Everybody states it.
2. It’s most likely not true.
3. We don’t believe you anyway
However don’t stress over it, ’cause
4. We’re not always trying to find the very best.
Look at vocalists. The most well-known. The most liked. Are they the very best? Rod Stewart’s what, 92? And still churning out hit albums! “Do You Think I’m Sexy?” No Rod. I do not. When the song came out and certainly not now, not 30 years earlier. Somehow a geriatric Rod got to wiggle his assets on American Idol along with Taylor Hicks! On the other hand bad Catherine is doing a lame cameos on Ugly Betty.
누누티비 The “It” Factor
In showbiz, there’s an expression “You’ve got ‘it’.” What’s “it”?
The factor they call it “it” is because it’s hard to put it into words. It’s got something to do with charisma, magnetism, the power to bring in and hold an audience. Honestly, Rod Stewart never ever did it for me, but Elvis definitely had “it”.
Access Your Inner Elvis
I just saw a film about Elvis’ life. Why are individuals so amazed by Elvis? Since a personality that huge never ever dies.
Why was the man such a star? Was it his look, his character, his voice, his music? It’s most likely all of those things– together with this wonderful thing called “it”, but even with Elvis, it took him a while to discover his inner “it”.
In the movie, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like yesterday’s news.
It wasn’t a quickie, even for Elvis, to find his original voice. He kept at it and Phillips kept pushing him. Ultimately he did discover it. And the rest is history!
What’s this got to do with business owners? Everything!
You got ta discover your original voice. You got ta dig beyond the ordinary. You got ta find your service’ character and then you need to show it. You got ta access your Inner Elvis!
Do that and watch your star shine.
It’s probably all of those things– together with this wonderful thing called “it”, however even with Elvis, it took him a while to find his inner “it”.
In the motion picture, a docu-drama (or shlock-u-drama), Elvis walks into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day’s news. It wasn’t a quickie, even for Elvis, to find his initial voice. You got ta gain access to your Inner Elvis!
© TSUFIT 2007