© TSUFIT 2007
Did you capture the American Idol finals last year in between Taylor Hicks and Catherine What’s Her Name? Who won? The one with the best voice? Or the one with the most personality?
I’m gon na tell you a trick, something nobody ever informs entrepreneurs. It’s not about being the best! It never was. Yet many entrepreneurs lose their time and money bragging about being the very best. “We offer the very best doohickeys …” “We offer the very best customer service …” ‘
It’s dopey to extol being the very best! Why? ‘Cause
1. Everyone says it.
2. It’s probably not true.
3. We don’t think you anyhow
However don’t stress over it, ’cause
4. We’re not always looking for the best.
Look at vocalists. The most famous. The most loved. Are they the very best? Rod Stewart’s what, 92? And still producing struck albums! “Do You Think I’m Sexy?” 스포츠중계 No Rod. I do not. When the tune came out and certainly not now, not 30 years ago. Somehow a geriatric Rod got to wiggle his properties on American Idol along with Taylor Hicks! On the other hand poor Catherine is doing a lame cameos on Ugly Betty.
The “It” Factor
In showbiz, there’s an expression “You’ve got ‘it’.” What’s “it”?
The factor they call it “it” is because it’s hard to put it into words. It’s got something to do with charisma, magnetism, the power to hold an audience and draw in. Frankly, Rod Stewart never ever did it for me, however Elvis absolutely had “it”.
Gain Access To Your Inner Elvis
I simply saw a motion picture about Elvis’ life. Why are individuals so fascinated by Elvis? Since a personality that big never ever dies.
Why was the guy such a star? Was it his appearance, his character, his voice, his music? It’s most likely all of those things– together with this magical thing called “it”, however even with Elvis, it took him a while to discover his inner “it”.
In the film, a docu-drama (or shlock-u-drama), Elvis walks into Sun Records, a small Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day’s news. Just another vocalist. A cent a lots.
It wasn’t a quickie, even for Elvis, to find his original voice. He kept at it and Phillips kept pressing him. Ultimately he did discover it. And the rest is history!
What’s this got to make with entrepreneurs? Whatever!
You got ta discover your original voice. You got ta dig beyond the ordinary. You got ta discover your company’ character and after that you need to reveal it. You got ta gain access to your Inner Elvis!
Do that and view your star shine.
It’s probably all of those things– together with this magical thing called “it”, however even with Elvis, it took him a while to find his inner “it”.
In the movie, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like yesterday’s news. It wasn’t a quickie, even for Elvis, to discover his initial voice. You got ta access your Inner Elvis!
© TSUFIT 2007