Tough question, “What is SEO?”. Similar to basically all internet-related terms, principles and concepts, that of “SEO” does not have a special meaning and it is a blurred principle in most people’s mind.
Still, what is SEO? Since there is no ultimate, completely understandable definition for “SEO”, the only way to go is to have a look at numerous meanings and attempt to combine them in order to have the right perspective.
Wikipedia: “Search engine optimization (SEO) is a set of methodologies aimed at improving the exposure of a site in online search engine listings. The term also describes an industry of consultants that perform optimization projects on behalf of customer websites.”
Fakezilla: “The modifications that are made to the material and code of a website in order to increase its rankings in the results pages of search engines and directories. These modifications may involve rewording body copy, altering Title or Meta tags, removal of Frames or Flash material, and the looking for of incoming links.”
The Web Search Workshop: “The term utilized to explain the marketing strategy of preparing a website to enhance its chances of being ranked in the top results of an online search engine once a relevant search is carried out. A number of elements are essential when enhancing a website, including the material and structure of the website’s copy and page design, the HTML meta-tags and the submission process.”
There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (actually standards offered by search engines). Black hat SEOs are those that push the limitation of SEOs and employ some questionable or restricted methods (according to the standards).
Site NOVA: “acronym for seo. This is the procedure of making a website ‘search-engine-friendly. Search engine optimization is mostly used to increase rankings in SERPs, and efficient SEO can increase the potential of your site and bring in more traffic.”
Thousands more meanings are readily available, almost as numerous “SEO guru’s” you will discover online (” The Guru Problem” is really the title of another post to be published soon).
As you can see, no meaning resembles another, however they all tend to assemble to a specific common understanding.
There are numerous techniques and tools utilized to attain SEO goals, and they ought to NOT be included within a meaning.
Considering that it is not remedy to define an idea through its tools, here is a definition I have actually created after long deliberations. The suggestion is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of enhancing and tuning a website and getting online awareness for it, in order to provide targeted visitors and guarantee high conversion rates.
When done correctly, SEO activities need to:
– make online search engine crawl the site;
– make search engines index the website;
– ensure a high ranking among SERPs (Search Engine Results Pages) for provided keywords;
– accomplish a high page rank;
– drive targeted traffic;
– attain high conversion rates among the website’s visitors.
Since absolutely nothing is supreme and definitive on the planet of SEO, I ‘d like to get your feedback and remarks: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (actually guidelines provided by search engines). 구글 검색 엔진 최적화 Black hat SEOs are those that push the limit of SEOs and employ some doubtful or prohibited methods (according to the guidelines). These black hat SEO techniques are likewise frequently understood as spam.”
Browse engine optimization is mainly used to increase rankings in SERPs, and efficient SEO can increase the potential of your site and bring in more traffic.”